Kodak’s blog, A Thousand Words, but one will do

May 30, 2008 at 10:40 pm 1 comment

Here’s one word – ugh.

A Thousand Words is a place for stories from the people of Kodak. We love what we do, and we want to share our stories about imaging and its power to influence our world. We invite you to join our conversation with stories of your own.

I really like to get into the nitty gritty of a blog and find good points and bad points, but Kodak’s blog is nothing but corporate puffery.  The obligatory “we do charity stuff” post.

The results were impressive at the end of the day.  I think that the team completed most if not all the needed painting and landscaping that our hosts required.  Participating in this team gives as sense of helping the community.

Shoot me now.

The rest of Kodak’s blog is basically a travelogue of its employees.

“These photos were taken while visiting my fiancee’s family for the first time.”

Well, la deee da.  Almost nothing about the company itself.  No news, no responses to news, which is odd given that Kodak is a company in a major transition from film based business to digital.  That’s interesting.  Your employee’s travels – not intersting.  Tell them to get their own blog, it’s free.

Since starting this project on corporate blogs, I’ve been truly stunned at the end results of so many corporations’ very expensive blog projects.  Did anyone ever sit down and have a strategic discussion for their 24/7/365 internet presence?   And who are the PR firms advising companies on blogs?  I’d ask for my money back if I were Kodak.


Entry filed under: strategy. Tags: .

Johnson & Johnson’s blog, JNJBTW – good meets bad Corporate blog assignment – See Obama v. Clinton.

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